Effective Date: March 6, 2014
Safecount (“We” or “Us”) is a leading online technology company that enables marketers, researchers and media companies to understand the effectiveness of marketing programs and communications. In order to do this, We may use information collected from multiple websites to discern exposure to or interaction with ads or content we are measuring and in some cases, to measure if advertising exposure leads to buying or other behaviors. Often, we launch market research surveys which allow consumers to share their opinions if they wish to do so. The surveys help us to join direct consumer inputs with technology enabled collection to inform our client studies.
Our guiding privacy principle is to be transparent about our work and to allow consumers (“You” and “Your”) to choose what information they wish to share with us. We consider Your opinions and inputs very valuable and the best insight to develop consumer focused communications, products and services.
If You’d like to opt-out from Safecount’s Technology passively collecting Your Information for client studies, please click here. When You opt out, We set a special cookie on Your internet browser which tells Us of your opt-out preference. As a consequence of opting out, We will not invite You to participate in Our market research surveys. (For more information, please see the section entitled “What are my opt-out rights,” below.)
If You have any questions about this policy or Our practices, feel free to call Us toll free at 212.844.3700, or email Us at privacy@Safecount.net.
What information does Safecount collect & use?Safecount Technology
Our Technology is part of the mechanism that delivers many of the advertisements that You see online, and is used, for example:
The term Personally Identifiable Information (“PII”) is used in reference to Our information practices. By PII, we mean information that can be directly linked to an identifiable offline person or information that can be used to contact a person. A name, a postal address, a phone number or an email address are examples of PII. -
Information collected automatically/passively:
Safecount’s Technology does NOT collect PII unless You actively choose to complete one of Our surveys or join one of Our market research panels, In this case, You may be asked to provide Your email address or Your cell phone number, for example. -
Our Technology collects Non-Personally Identifiable Information (“Non-PII”) from visitors to websites operated by Our Website Partners or Clients. The Non-PII collected from visitors by Safecount’s Technology includes: websites visited and webpages viewed, the online advertisements or content viewed at those sites and pages, the date and time of viewing, interactions with ads or content, internet protocol (IP) address, browser type, and operating system (OS) version
If You would like to know what information is associated with Your Safecount cookie, please click here to visit our cookie viewer. If You do not have a Safecount cookie, Our cookie viewer can tell You that, too.
The Non-PII we collect is not retained for any longer than two years.
If You complete a market research survey, information related to that survey will be linked to the passively collected cookie information.
Safecount Technology & Website Partners
Sometimes a Website Partner may place Web beacons on its website and use them in conjunction with Safecount’s cookie. Web beacons are small strings of code that are placed in a Web page. The Website Partner’s privacy policies inform about such arrangements. In this case, the information is used only for benefit of, and as informed by, Website Partner. For more information about when a Website Partner might use Web beacons, please see the section below called “What information do You share with Clients and Partners?”
Safecount Technology & Third Party Data/Analytics
In some instances, data collected via Safecount Technology may be joined with information collected by third party data or analytics partners. The joined information may be used to form consumer segments that are based on online or offline behaviors or activities. Safecount Technology collected information used in this context would not lead to marketing or solicitation for purchase targeted to a specific, known individual. Rather, it may be used to develop consumer segments that as a group may form basis for advertising programs or measuring marketing effectiveness.
If You wish to not participate, you may opt out of Safecount Technology collection by clicking here. To exercise the option of opting out of data collection by our partners (if applicable), you can visit:
When You opt out, We set a special cookie on Your internet browser which tells Us of your opt-out preference. As a consequence of opting out, We will not invite You to participate in Our market research surveys. (For more information, please see the section entitled “What are my opt-out rights,” below.) Please note that if You delete, block or otherwise restrict cookies, or if You use a different computer or Internet browser, You may need to renew Your opt-out choice.
Consumer Provided Information
While You are visiting the website of one of our Website Partners, We, or one of Our Research Partners may invite You to participate in one of Our market research surveys. (For more information on Our Research Partners, please see the section entitled “What information do You share with Clients and Partners?” below) Your participation in these surveys is completely up to You. If You choose to participate, You will be asked to provide some Non-PII, including: Your birth year, Your zip code, Your gender and Your income. This information is used to determine whether You are a suitable candidate for a particular survey, and to help analyze the data (in aggregate.) Many different types of people participate in these surveys and these types of data help Us and Our Clients understand the groups of people that participated and see if there are any interesting similarities, differences or trends among participants. If you do not wish to provide the type of information mentioned above, then you will not be able to participate in our surveys.
You may also be asked to share Your opinions and attitudes as they pertain to certain topics, brands and/or products. When You participate in one of Our market research surveys, You may be asked to provide Your email address, either:
Whenever We ask You for Your email address and/or Your cell phone number, We will make it clear whether it is to enter a sweepstakes or to join the research panel, and will provide an option for You to participate in either, neither, or both. Lastly, we may ask you to provide your email address and/or Your cell phone number to contact you if your response to a question on future behavior indicates an intention to purchase an advertised product or service. In this case, your email address and/or Your cell phone number may be used for follow up to discern if you acted on your stated intention.
In the event, we were to consider using or sharing either technology enabled collection or consumer provided information in any other manner than stated here, we would obtain the consent of affected consumers or survey respondents before doing so.
The Safecount.net website (http://www.safecount.net) operates to describe the Safecount products or services, provide consumer's and businesses informational awareness about our technologies and to provide consumer information about opt-out choices. All information collected by this Website (Safecount.net) is stored on servers located in the United States. This website does not collect Personally Identifiable Information (“PII”) unless You choose to provide it, for example in our Blog.. This website does not knowingly collect PII from children under 13. If We become aware that PII from a child under 13 has been collected without such child's parent or guardian's consent, We will use all reasonable efforts to delete such information. If You believe Your child has provided this Website with PII, and You would like to have that information removed, please send Your request to Us at firstname.lastname@example.org. For more information about Safecount policy to data collection relating to children see the section “What is Safecount’s policy regarding children’s privacy?”
We collect Non-Personally Identifiable Information (“Non-PII”) from visitors to this Website, Safecount.net.
When We collect information through surveys for the benefit of Our Clients, all the information collected during a particular campaign is grouped together and analyzed as a whole - in the aggregate. Your identity will never be attached to a specific piece of information or response. For example, in the analysis We provide to Clients We do NOT say: Bob Smith from Tucson, AZ said, "XYZ." Survey results sent to Our Clients do not include email addresses or other PII. When We work with Research Partners, some of the market research surveys are hosted on Safecount servers, and some on servers hosted by Our Research Partners. All survey related data is maintained by the research companies conducting the studies and they are obligated to maintain their own privacy practices with regard to survey data. And while We can't be responsible for the privacy practices of Our Research Partners, We do take reasonable steps to ensure that such partners adhere to the following:
Does Safecount rent or sell my name, address, email information or other PII?
What security measures does Safecount take?
Safecount takes reasonable efforts to maintain the security of Our network and the information We collect through Our Technology. We use various technologies, including, in certain instances, encryption, to ensure adherence to such security standards. We have an internal security policy with respect to the confidentiality of the information We collect through Our Technology, limiting access only to those employees whom We reasonably believe need to know such information for the purpose of performing their jobs. Please keep in mind, however, that the Internet is not a 100% secure medium. Therefore, although We use reasonable efforts to protect information, the possibility of someone defeating Our security measures does exist.
What is Safecount’s policy regarding children's privacy?
Safecount is committed to the safety of children. Children under 18 may not participate in Our sweepstakes without verified parental consent. Safecount does not knowingly collect PII on this Website from children under 13, and generally does not allow children under 13 to participate in Our market research surveys.
Occasionally, a market research survey is open to children under 13, and those surveys are conducted in full compliance with the Children's Online Privacy Protection Act. (For more information about the Children’s Online Privacy Protection Act, please visit http://www.ftc.gov/privacy/).
Is Safecount compliant with the EU Safe Harbor Program?
Yes. Safecount participates in the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as a brand within Dynamic Logic certification which is a Millward Brown company. Safecount complies with the U.S.– E.U. Safe Harbor framework and the U.S.- Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. Safecount has certified with Dynamic Logic that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Dynamic Logic's certification, please visit http://www.export.gov/safeharbor/
Safecount participates in TRUSTe's Safe Harbor complaint resolution process. European consumers that are unable to resolve a complaint after contacting Safecount may file a complaint with TRUSTe online at http://www.truste.org/consumers/watchdog_complaint.php , or by postal mail sent to the following address:
What if Safecount’s privacy practices change?
If We want to use Your PII in a manner different from that stated at the time of collection, We will notify You via email. You will have a choice as to whether or not We use Your information in this different manner. However, if You have opted out of communication with Us, then You will not be contacted, nor will Your PII be used in the new manner. In addition, if We make any material changes in Our privacy practices that do not affect user information already in Our possession, We will post a prominent notice on Our Website notifying users of the change. In some cases where We post the notice, We will also send emails to users that have opted to receive communications from Us, notifying them of the changes in Our privacy practices.
What are my opt-out rights?
For information We collect automatically
If You’d like to opt-out from having Safecount’s Technology collect Your Non-PII, please click here.
When You opt out, We will place an opt-out cookie on Your computer. The opt-out cookie tells Us not to collect Your non-personally identifiable information via the Technology, and not to invite You to participate in Our market research surveys. Please note that if You delete, block or otherwise restrict cookies, or if You use a different computer or Internet browser, You may need to renew Your opt-out choice.
For information You choose to provide
If You’d like Us to delete any PII that You have provided to Us, please send Your request to Us at email@example.com and We will process Your request within a reasonable period of time after receipt.
What if I want to update, correct or delete my PII in Your database?If You would like Us to change or delete Your PII, please email firstname.lastname@example.org with Your request and We will make the change within a reasonable time.
How may I contact Safecount?
Safecount is a Millward Brown Digital company which is an operating company within Kantar.
For more information about Millward Brown Digital visit this link [http://www.millwardbrown.com/digital/] and for information about Kantar and its companies visit this link [http://www.aboutkantar.com]