Research-Live:
CMOR and online tracking rules – need to protect research, April 22, 2008

Online Spin:
Safecount Returns, August 2, 2007

iMedia:
Safecount bakes cookies for better privacy, August 2, 2007

MediaPost:
WPP's Safecount Makes Cookie Collection Transparent, August 1, 2007

ClickZ:
Grassroots Privacy Group Safecount Turns to Profit-Driven Goals, August 1, 2007

MR Web
New WPP Firm to Help Keep Lid on Cookies, August 1, 2007

New York Times
The Daily Fight Against Spam, March 1, 2007