Stephen Jepson is SVP, Strategic Clients & Technical Account Management at Safecount. In this role, Stephen helps to lead the strategy and product development for our digital media and advertising effectiveness research solutions. He is also responsible for the operational management of our media measurement practice area which includes not only building and training a technically advanced, high-quality, cross functional team, but also helping align company resources across both coasts to best service clients. In addition to this, he is responsible for business development in the Agency, Media, & Market Research sectors, managing some of Safecount's largest clients.
An industry veteran, Stephen is one of Safecount's long standing employees. He has built partnerships and integrations on behalf of Safecount with the industry's top publishers, portals, rich media companies, ad-serving platforms, technology companies and panel providers. His sixteen years of research experience makes him well known in the industry as a thought leader around the measurement of new and emerging media across both online and offline communications.
Since joining the company, he has managed and overseen the execution of thousands of advertising effectiveness initiatives gathering million's of survey completions to date. Stephen has also led product development for key proprietary tools such as the Ignite Network, Ignite Metrics Dashboard, as well as future Safecount innovations. He is the inventor of much of the recruitment technology that has streamlined the execution of advertising effectiveness initiatives today.
Andy Greene is a fifteen year veteran of online market research with significant expertise in web advertising effectiveness measurement. As an early pioneer in online data collection with AOL's Digital Marketing Services, Andy served as operations and development manager for the industry's first online survey routing system. At SPSS, Andy managed their client facing online reporting systems prior to moving to Millward Brown where he played a key role in overhauling their operations and project management practices.
Andy currently enjoys an exciting role as Vice President of Business Development within the WPP's digital data collection solutions provider, Safecount. Andy recently ran the Safecount San Juan office before relocating to Austin, Texas.