Control (and opt-out from) Your Safecount Cookie |
Control Your Safecount Survey Experience

As you may have read on SAFECOUNT’s home page, some companies that advertise on the websites you visit simply want to understand if that advertising is working. Safecount helps advertisers by collecting non-personally identifiable information across multiple websites and launching market research surveys which enable consumers to share their opinions.

The information we collect across websites tells us whether you have seen an ad from a particular advertiser. The market research survey information tells us what you think about the product being advertised.

For example, you may notice an advertisement for a car company while visiting your favorite website. Later, you may be invited to participate in a survey that asks what you think about cars: whether you like fast cars, if you prefer fuel efficient cars, or if you have a particular car that you like. The car company that sent you the online advertisement simply wants to know if you have seen their advertisement, and whether that advertisement changed your opinion about the car being advertised.

The only information stored in Safecount's cookie tells us whether or not a particular ad was displayed on your computer, the time and date that ad was delivered, and whether or not you agreed to take a market research survey. And, that is ALL the cookie can tell us. There is nothing stored in our cookie that can be used to identify you are anyone else individually.

EVER WONDER WHAT INFORMATION IS CONTAINED IN A COOKIE?

SAFECOUNT has developed a way for you to see what information is contained in the SAFECOUNT cookie. We invite you to take a look at the chart below, entitled “Your SAFECOUNT Cookie Information.” Please note that if you don’t see any information in the chart below, you probably don’t have a SAFECOUNT cookie on your computer.

WE THINK YOU'LL SEE THAT IT'S PRETTY SIMPLE STUFF.

Your SAFECOUNT Cookie Information:

SEE? TOLD YOU IT WAS SIMPLE.

Your Opt-Out Choice
If you would like to opt-out from having Safecount collect your non-personally identifiable information, please click the "consumer opt-out" link below. When you opt out, Safecount will place an opt-out cookie on your computer. The opt-out cookie tells us not to collect your non-personally identifiable information, and not to invite you to participate in our market research surveys. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.

Once you have made the choice to opt-out by clicking on the above button, Safecount will not invite you to give your opinions in our market research surveys. However, if you should choose to again participate in our surveys, the choice to do so is available to you. By clicking on the below 'Consumer Opt-In' button, you allow Safecount to again collect only non-personally identifiable information from you and to invite you to offer your opinions in our market research surveys when you visit certain websites online.