Do you understand the role played by cookies on the websites you browse each day? Cookies help advertisers understand if their ads are working, and they help researchers make accurate counts through the surveys they invite you and other consumers to participate in. These surveys may ask questions about how you feel about different brands, and even about the ads themselves. In most cases, it's this advertising that enables us all to visit and access our favorite websites for free.
	Many consumers delete their cookies regularly and a majority of consumers report that they are "very concerned" with threats to their personal privacy. An additional 25% were "somewhat concerned." Do you feel 100% comfortable as you browse the web and as you consider completing the surveys that research firms invite you to participate in? Do you always feel that your privacy is being protected and your information is safe?
	Do you ever feel that you might feel more comfortable browsing the web and be more likely to take a survey if only you could decide how often you would be invited to participate, instead of receiving invitation after invitation?

Safecount aligns the goals of online researchers, advertisers and publishers with those of consumers.

Consumers

Safecount recognizes these consumer concerns and has actually built technology that ensures that your information is safe while protecting your privacy. We enable you to see the information that is contained in our cookies. We also enable you to choose how often you are invited to participate in the market research surveys conducted by our research partners.  In addition, we work closely with industry organizations, website publishers, regulators/legislators and technology companies who seek to safeguard your privacy.

Safecount's mission is to improve consumer understanding of the role of cookies while enhancing the quality of live web survey recruitment and making the process simple and transparent to you as a consumer. Specifically, we seek to educate you as to what your rights are online, what kind of information is collected and stored in cookies, how we seek to protect you from receiving too many survey invitations, and how you can opt out from having our cookies placed onto your computer if you choose to.

Publishers and Advertisers

Companies that advertise on the websites you visit sometimes want to understand if that advertising is working. Safecount helps advertisers by collecting information across publisher websites and launching market research surveys which enable consumers to share their opinions. Safecount employs a range of multi-platform techniques as well as industry-tested technology such as Nodes and VERANDA™, to provide the most efficient and transparent sampling tools to ALL companies.

Safecount is able to provide to publishers a way of managing ALL intercept recruitment needs in a non-partisan way, where all studies receive equal priority, or where the priority is determined the publisher.

Researchers

For the research community, Safecount is a devoted and focused group of technology and sample experts who can accommodate your web recruitment needs as well as provide research answers for new and newer media from Mobile, Search, Video, VOD to Blogs, Podcasts, RSS feeds and Kiosks.